Verbal Communication Only Accounts For 7%

We all struggle to communicate in a fashion that other people can hear what we say and not what we don’t say. The brain is considered the most complex organ of the body. Human communication, however, is far from perfect, and in many cases, we fail to communicate our thoughts, or we’re misunderstood. Indeed, sometimes, people may interpret the exact same story in different ways.Whether we like it or not, people determine our effectiveness and competence in communication in less than one millisecond.  After that, it’s all over. Moreover, when people are forming an opinion of us, verbal communication only accounts for 7% of what they remember.  I don’t know about you, but this gets my interest.  The truth is, we are watching behavior all the time and creating lasting impressions based on it.

It doesn’t takes a genius to realize that we are all different.  Our view on the same situation has endless possibilities to be perceived in a million different ways by the exact same audience.  How is it possible for everyone to think different, when in fact we are looking at the same event?

Of all the challenges in this life, understanding the single brain has been at the top of my list. I can remember the first time when I was introduced to the complexity of the mind.  It wasn’t one of those typically brain gurus hopping around on the stage screaming “you are the best” instigating the audience to vocally scream on the top of their voice “I am the best”.  It was as part of my training as a brain based learning specialist that the value of mind based communication was first introduced to me.   It all came together when I realized that even if we as a world will never be able to grasp the magnitude of our brains, we have some power to some extent. Even if this is limited, it is worth the effort to learn as much as possible, in order to concur some small part of our own world.

I was saddened thinking I lived my life for the better of 35 years and no one has ever empowered me with this powerful knowledge.  How different my life would have been.  A million moments I would have handled differently, not to mention the grace I would have bestowed on the many people I have wronged.

Our Brain Dominance

Each of our brains have a different learning and communication preference. Developing an understanding of when our brains function optimally or not, is one of the most valuable components of brain/body integration. Once we get to understand our own complexity we will also be able to extend understanding to everyone we communicate with. It’s important to know when these system are in trouble to helps us learn about the relationship between brain & behaviors – and what to do about it in every aspect of our life’s.

Effective Communication Skills

Once we understand that everyone we meet has a different brain profile – left brain dominance, versus right brain dominance, internalize versus externalizes, introverted versus extroverted, we start to understand that we have to communicating to people in a way their brains process information.  Good communication depends on speakers and listeners possessing common ground.

Today, too many of us live in echo chambers where we’re exposed to the same perspective day after day. We should all be concerned as a society if we lose our common ground and lose the ability to communicate effectively and share our views with people who are different than us.

First we learn language, then we position our language in context to our culture, and finally we think.



The human brain runs on 90 to 120 cycles called ultradian rhythms, which influence attention, interest, cognition, memory, visual perception, arousal, performance, moods, and behavior. To accommodate these cycles, it is important to vary instructional activities and spend no more than 12 to 15 minutes of focused attention on passive learning.

This is your brain on communication

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